Exercise 16: System Integration

Development and deployment the web application are necessary and important to create the website. Besides, marketing and promotion the website is so important step to make the website successfully.

Business process analysis:

Organizations can use several systems to promote all services of the website and guide users to control almost the function on the website.

Enterprise resource planning (ERP):

Enterprise Resource Planning (ERP) is a term usually used in conjunction with ERP software or an ERP system which is intended to manage all the information and functions of a business or company from shared data stores
An ERP system typically has modular hardware and software units and "services" that communicate on a local area network. The modular design allows a business to add or reconfigure modules (perhaps from different vendors) while preserving data integrity in one shared database that may be centralized or distributed
In the ERP system, which the supporting by application has some advantages and disadvantages such as forecasting the connection between software, design and integration is the advantages of ERP. On the other hand, customization of software is limited and business process is loss of competitive of advantage.

Customer Relationship Management (CRM)

Methods that companies use to interact with customers. The methods include employee training and special purpose CRM software. There is an emphasis on handling incoming customer phone calls and email, although the information collected by CRM software may also be used for promotion, and surveys such as those polling customer satisfaction.
Initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn. Tools for customer relationship management should be implemented "only after a well-devised strategy and operational plan are put in place".
Other problems occur when failing to think of sales as the output of a process that itself needs to be studied and taken into account when planning automation.
From the outside, customers interacting with a company perceive the business as a single entity, despite often interacting with a number of employees in different roles and departments. CRM is a combination of policies, processes, and strategies implemented by an organization to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones.

Workflow Management

A workflow consists of a sequence of connected steps. It is a depiction of a sequence of operations, declared as work of a person, a group of persons, an organization of staff, or one or more simple or complex mechanisms. Workflow may be seen as any abstraction of real work, segregated in workshare, work split or other types of ordering. For control purposes, workflow may be a view on real work under a chosen aspect, thus serving as a virtual representation of actual work. The flow being described often refers to a document that is being transferred from one step to another.
A workflow is a model to represent real work for further assessment, e.g., for describing a reliably repeatable sequence of operations. More abstractly, a workflow is a pattern of activity enabled by a systematic organization of resources, defined roles and mass, energy and information flows, into a work process that can be documented and learned. Workflows are designed to achieve processing intents of some sort, such as physical transformation, service provision, or information processing. Workflow concepts are closely related to other concepts used to describe organizational structure, such as silos, functions, teams, projects, policies and hierarchies. Workflows may be viewed as one primitive building block of organizations. The relationships among these concepts are described later in this entry.
The term workflow is used in computer programming to capture and develop human-to-machine interaction. Workflow (management) software aims to provide end users with an easier way to orchestrate or describe complex processing of data in a visual form, much like flow chart but without the need to understand computers or programming.
_____________________________________________________
References:

Enterprise Resource Planning, retrieved 17/10/2009 from http://www.erpfans.com/erpfans/erpdefinition/erp001.html

Customers Relationship Management, retrieved 17/10/2009 from http://searchcrm.techtarget.com/definition/CRM

Workflow Management, retrieved 17/10/2009 from http://searchcrm.techtarget.com/definition/CRM